Treat Cute
About: Treat Cute is a plant-based ice cream made from a cashew and coconut base. The name is a play on "tree nuts" and "meet cute."
Skills: Branding, Logo Design, Packaging
The Work
Taking inspiration from Japanese kawaii culture and a third reference from the name, "trick or treat," the ghost scoop logo and mascot is designed to be so cute that people would want to wear it on a shirt.
The packaging is designed to be bold and striking, with simple, bright colors, so it stands out in a crowded ice cream aisle.
