Treat Cute!

Treat Cute! is a concept for a plant-based ice cream brand. The ice cream is real, but the client decided to move forward with a different name and branding concept I created instead. I really loved this design, though, and have decided that I can't let it die in production, so I'm sharing it here.

Tree Nuts + Meet Cute = Treat Cute

The ice cream is made with a cashew and coconut base, both of which... come from trees. After a particularly inspired brainstorming session the idea of "Treat Cute" was born, and while there was some concern that not enough people would be familiar with the term "meet cute" to get the reference, I think it stands on its own.

Designed for a shirt

This was going to be a new brand in a pretty competitive space so I wanted to come up with something that really stood out. I decided to use "something I'd want to wear on a shirt" as my guiding star.